Pearson BTEC Level 3 National Extended Certificate in Creative Digital Media Production
The Pearson BTEC Level 3 National Extended Certificate in Creative Digital Media Production is designed for students who are interested in developing their knowledge and skills in the digital media sector. This course provides a broad understanding of the media industry, enabling students to gain hands-on experience in a variety of digital media production techniques. It is equivalent to one A-Level and is suitable for students aiming to pursue higher education or a career in the creative media industries.
Course Structure
The course is comprised of four mandatory units that provide a comprehensive foundation in creative digital media production:
Unit 1: Media Representations
This unit explores how media products construct and convey messages to audiences. Students will analyze various forms of media to understand how representations are created and the impact they have on audiences. The unit includes the study of different media theories and the application of analytical techniques.
Unit 4: Pre-Production Portfolio
In this unit, students will develop a pre-production portfolio for a media product. This involves planning and organizing resources, understanding legal and ethical considerations, and producing documentation such as scripts, storyboards, and production schedules. The unit emphasizes the importance of thorough preparation in the production process.
Unit 8: Responding to a Commission
This unit requires students to respond to a commission brief, demonstrating their ability to interpret client requirements and develop a creative solution. Students will research, plan, and pitch their ideas, as well as produce a media product that meets the brief’s specifications. This unit helps students develop practical skills in project management and client communication.
Unit 10: Film Production (Fiction)
In this unit, students will engage in the process of creating a short fictional film. They will undertake roles such as director, cinematographer, editor, and sound designer, gaining practical experience in film production. The unit covers all stages of production from concept development to post-production, enabling students to understand the collaborative nature of film-making.
Assessment
Assessment is conducted through a combination of internally assessed coursework and externally set assignments. Students will compile portfolios of evidence, including written reports, presentations, and practical media products. Each unit is graded individually, and an overall grade is awarded at the end of the course.
Career and Progression Opportunities
Successful completion of the BTEC Level 3 National Extended Certificate in Creative Digital Media Production can lead to further study in higher education, including degrees in media, film, journalism, and related fields. It also provides a strong foundation for entry-level roles in the media industry, such as production assistant, digital content creator, and media planner.
This course offers a dynamic and engaging pathway for students passionate about media, equipping them with the skills and knowledge needed to thrive in a rapidly evolving industry.
- Teacher: Paul Moran
